Cherry Tree advises Gelco Trade Management in its sale to Adesso

Adesso Solutions and Gelco Trade Management , both best-in-class Trade Promotion Management (TPM) solution providers, have agreed to combine like businesses to create the strongest, most-comprehensive TPM resource for the CPG industry.

Adesso Solutions and Gelco both serve CPG manufacturers in a variety of industries including food, beverages, candy, confection, and others. Their clients demand accurate and timely information to support effective trade promotion management and compliance. Together, the new entity will dominate the TPM market by serving the most extensive client list in the industry with real-time, synergistic solutions that drive down the costs of doing business.

The merger will create a staff of 50 professionals and more than 150 customers. Adesso Solutions President and CEO, Tim Vollman, will remain in control of the new business unit and lead the melding of the two companies, marketed under the Adesso Solutions brand.

“Merging these two companies brings even greater value and expanded product offerings to our combined customer base,” said Tim Vollman, President and CEO, Adesso Solutions. “We look forward to serving Gelco customers and we enthusiastically welcome our new colleagues from the Gelco team to Adesso Solutions.” We have several new offerings that we believe will significantly benefit the Gelco customer base, said Jill Natzke, Exec VP, Adesso Solutions. Together, with the Gelco team, we look forward to delivering these new offerings, many of which were already in the Gelco roadmap.

“Gelco shares Adesso’s passion for delivering continuous value and innovation to our customers,” said Karen Beckwith, CEO/President of Gelco Information Network. “We look forward to working with the Adesso team to provide our clients with an even broader selection of offerings and exciting new innovations to help them control costs and manage trade spending.”

Adesso Solutions and Gelco offer a wide variety of trade management solutions and services to support critical processes including planning, funds management, deduction resolution, payments, analysis and reporting, and post-promotion analysis.

To learn more about how Adesso can help your organization, visit: Tree does not maintain, endorse, or make any representations as to the content accuracy or quality of this website.)

About Adesso
Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Adesso’s Trade Advantage is a cost effective Microsoft suite-based, integrated technology that enhances teamwork between corporate and the field sales. Adesso clients include Apple & Eve, Barilla of America, Bumble Bee Foods, Idahoan Fresh Pak, Perfetti Van Melle, Phoenix Brands, Reily Foods, Solo Cup and more. For more information, visit Adesso Solutions at Tree does not maintain, endorse, or make any representations as to the content accuracy or quality of this website.)

About Gelco Trade Management Group
Gelco Trade Management Group, a Gelco Information Network company, leverages its unique knowledge of consumer goods trade practices to provide trade promotion management solutions to the consumer goods industry. Gelco’s on-demand software as a service (SaaS) solution enables information integration throughout the enterprise, helping clients manage trade promotion activities more profitably and efficiently while gaining valuable insights into the effectiveness of trade spending. For more information visit: Tree does not maintain, endorse, or make any representations as to the content accuracy or quality of this website.)

Cherry Tree Securities advised Gelco Trade Management as part of this transaction

This press release contains forward-looking statements that are inherently uncertain. These forward looking statements, such as the anticipated timing of completion of the acquisition, and statements made by Mr. Vollman and Ms. Beckwith, including the anticipated benefits of broader integration of the Adesso Solutions and Gelco products and services, are based on current expectations and involve many risks and uncertainties that could cause actual results to differ materially from current expectations.

Adesso Solutions assumes no obligation to update the forward-looking information contained in this press release.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.