Cherry Tree advises GroupCast, LLC (provider of GroupCast and SchoolReach) in its sale to SchoolMessenger

Company achieves several recent milestones

SchoolMessenger, a leading provider of communication solutions for the education market and a subsidiary of West Corporation, recently announced the acquisition of GroupCast, LLC, d/b/a SchoolReach, by West Corporation. SchoolReach is focused on serving the notification and messaging needs of smaller school districts and private schools.

Robert Iskander was recently named General Manager of SchoolMessenger. Iskander brings more than 30 years of education market experience at startups and Fortune 500 companies. “We are excited to add the clients of SchoolReach to SchoolMessenger,” said Iskander. “This acquisition further establishes SchoolMessenger as the leader in communication services for the K-12 education market. Together with West’s deep technology and communications platforms, we are committed to continue our focus on providing the highest level of customer service and delivering innovation and world-class messaging and notification services.”

This time of year, educators are reminded that SchoolMessenger is a critical part of many school weather communication plans, with administrators relying on the service to quickly contact parents, students and staff with school closure notices and schedule changes.”

SchoolMessenger also shared news of reaching several noteworthy milestones:

  • Over 1 billion messages have been delivered year-to-date through voice, text and email
  • Additional languages were added to the innovative instant translation feature, bringing the total to more than 60 languages
  • Customer satisfaction rates continued to exceed 98

SchoolMessenger has now published 250 individual, custom apps on behalf of its school district clients. These custom mobile apps allow school districts to claim their place in the app stores with a branded app delivering news, alerts, and secure student information to parents. More information and a 2-minute video overview about the custom mobile apps service are available at

About SchoolMessenger
SchoolMessenger, a subsidiary of West Corporation, is the leading provider of communication solutions for education. Thousands of school districts, public schools, colleges, universities, private schools and other educational facilities in all 50 states depend on the company’s innovative solutions, including the SchoolMessenger notification service and custom mobile apps product line. Founded in 1999, the company is headquartered in Los Gatos, California. For information, visit or call 888.527.5225.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.