Steve Ruelle

Managing Director

With nearly thirty years of hands-on experience in investment banking and consumer products, Steve Ruelle understands how to deliver outstanding results for sellers and buyers of companies. His M&A experience includes leading the corporate M&A team of a public Finnish company, advising private company owners as a FINRA-licensed investment banker, and conducting a “buy-side” acquisition search as an independent sponsor. In addition, Steve led several stand-alone divisions for two public companies and was an owner and CEO of a private equity portfolio company.


  • Consumer goods and services
  • Industrial (manufacturing and distribution)
  • Small capitalization public companies

Prior Experience

  • CEO/Division President
  • Mergers and Acquisitions
  • Marketing


  • BBA—Finance, Marketing: University of Wisconsin–Madison
  • MBA—Marketing: University of Wisconsin–Madison

Past Board Positions

  • Artograph
  • Association for Corporate Growth
  • Making Memories

Prior Companies

  • Woodbridge Group
  • Corporate Finance Associates
  • Wells Fargo (NYSE)
  • Lenox Group/Dept. 56 (NYSE)
  • Making Memories
  • Fiskars (OMXH)
  • Kohl’s (NYSE)

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.