SafeNet Consulting

Cherry Tree Advises SafeNet Consulting on its Sale to Eliassen Group

SafeNet logo

“Cherry Tree did a fantastic job for me, our consultants, our customers, and the whole Company with the sale to Eliassen. They helped us get prepared, introduced us to many great potential partners, ran an organized process, and got a great deal done. I am so thankful for all that Cherry Tree accomplished for me and my people.”

—Marty Miller, Co-Founder and Shareholder, SafeNet Consulting

IT Services

Strategic Consulting and Talent Solutions

Minnetonka, MN

Sale to PE-Backed Strategic Buyer


SafeNet Consulting has announced that it has been acquired by Eliassen Group, a portfolio company of Stone Point Capital.

SafeNet Consulting, located in Minneapolis and Milwaukee, is an IT consulting firm specializing in resolving complex business problems through technology solutions. SafeNet employs a “best-fit” approach to project staffing, ensuring alignment with customer expectations, consultant capabilities, shared values, and trust-building for successful outcomes.

Cherry Tree’s Role

Cherry Tree was engaged to assist SafeNet Consulting in identifying the best partner to help SafeNet achieve its next phase of growth through a sale of the business, while allowing the founder to retire. Cherry Tree’s role included preparing evaluation materials, introductions, and discussions with numerous potential partners, soliciting proposals, negotiating terms, supporting due diligence, and facilitating the closing of a transaction. It was especially important to the shareholders and management team that the process was well planned and efficiently executed, to not disrupt the core business operations, and to complete the transaction in a timely manner.

About Eliassen Group:

Eliassen Group is a leading strategic consulting company that provides business, IT, and clinical services for clients as they seek to transform and execute strategies that will drive exceptional outcomes. Eliassen leverages over 30 years of success on behalf of their clients, with a focus on technology solutions, financial, risk, & compliance advisory, and clinical solutions.

About Cherry Tree & Associates

Cherry Tree & Associates is a private investment banking firm headquartered in Minneapolis, Minnesota.  Founded in 1980, it specializes in M&A transactions for both buyers and sellers of middle market companies.  Additionally, it conducts private placements for high quality, entrepreneurially managed growth companies, provides strategic advisory services for CEOs and boards of directors, and prepares fairness opinions and other valuation services.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.