Vexilar and AWC Distributing

Cherry Tree Advises Vexilar and AWC Distributing on their Sale to Rob Jablonski and Valiant Wealth

“The Cherry Tree team worked tirelessly, gathering information to set up a presentation for potential buyers to see. Team members were always available and quick to respond to any questions we had. Cherry Tree was with us from the beginning of the process to the end, ready to help us in any way they could, to a successful closing on the sale of our companies.

Even though it was a lot of hard work for Cherry Tree and ourselves, we also had some fun along the way!”

— Steve and Robin Baumann, Owners, Vexilar and AWC Distributing

Consumer Products

Vexilar and AWC Distributing develop and sell products to the ice fishing market

Bloomington, MN

100% Sale to a private investor and financial buyer


In October 2023, Vexilar and AWC Distributing (the “Companies”) were acquired by Rob Jablonski and Valiant Wealth. The Companies are headquartered in Bloomington Minnesota.

Vexilar is a renowned technology company specializing in advanced ice fishing sonar, underwater cameras, and related fishing products for anglers and outdoor enthusiasts. AWC Distributing is an innovative ice fishing equipment provider, specializing in ice augers designed for modern high powered cordless electric drills.

Cherry Tree’s Role

Cherry Tree was engaged to advise the companies and their shareholders in identifying the best partner to transition the business to, managing the process, and completing the sale. It was crucial to the shareholders that the Buyer be able to continue the long tradition of delivering market-leading products, excellent customer service and a great work environment for employees. Cherry Tree’s role included preparing evaluation materials, communicating with the Buyers, soliciting proposals, negotiating terms, supporting due diligence, and facilitating the closing of the transaction.

About Vexilar

Vexilar is a dynamic and innovative technology company specializing in advanced sonar and fish-finding solutions for anglers and outdoor enthusiasts. With a rich heritage in the fishing and marine industry, Vexilar has become a trusted name in the ice fishing industry, offering a range of cutting-edge products designed to enhance the fishing experience. Its state-of-the-art sonar technology provides anglers with real-time, precise information about the underwater environment, helping them locate fish and optimize their fishing strategies.

About AWC Distributing (d/b/a K-Drill Ice Augers)

K-Drill is a renowned and leading manufacturer in the field of ice fishing equipment, specializing in innovative ice augers designed to revolutionize the way anglers drill holes through the ice. The drills are designed for modern high powered cordless electric drills and have a strong focus on quality, efficiency, and user-friendly design.

About Valiant Wealth

Valiant Wealth is a distinguished financial services firm dedicated to providing personalized wealth management and investment solutions to discerning clients. With a steadfast commitment to financial excellence and a client-centric approach, Valiant Wealth empowers individuals and businesses to achieve their financial goals and secure their financial futures.

About Cherry Tree & Associates

Cherry Tree & Associates is a private investment banking firm headquartered in Minneapolis, Minnesota. Founded in 1980, it specializes in M&A transactions for both buyers and sellers of middle market companies.  Additionally, it conducts private placements for high quality, entrepreneurially managed growth companies, provides strategic advisory services for CEOs and boards of directors, and prepares fairness opinions and other valuation services.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.