Consumer Products and Services

Exceptional M&A advisory services for consumer-facing
companies up to $200 million revenue

Selling or buying a company can be intimidating. At Cherry Tree, we tenaciously work from the perspective of our client with the end in mind. Based on their desired outcome, we create and run a vigorous time-sensitive process. Because of our hands-on operating and M&A experience in the Consumer Sector, we consistently get our clients where they want to go.


Subsector Expertise

  • Consumer Products
    The Consumer Products segment consists of products used in and around residential homes and living spaces. Key sub-sectors include craft and hobby, gift, hardware, health and beauty aids, home décor, housewares, lawn and garden, office, outdoor recreation, pet, sporting goods, and toy.
  • Food and Beverage
    The Food and Beverage segment consists of consumable food and beverage items available in grocery stores and online. Key sub-sectors include bakery, beverages, confectionery, dairy, ethnic, fresh produce, frozen, organic, shelf-stable, and snack.
  • Direct-to-Consumer
    The Direct-to-Consumer is comprised of companies that sell branded and own label products directly to consumers. Key sub-sectors include direct mail, direct response TV, entertainment centers, fitness, franchise, Internet retail, multi-unit retail, quick-service restaurant, and specialty.

Consumer Report Author

Justin Krabben
Vice President

Justin supports buy-side and sell-side M&A and strategic advisory engagements for Cherry Tree and has more than five years of M&A transaction experience. more>>

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Consumer Sector

The Consumer Sector M&A report provides a summary of notable M&A transactions and public company valuation data in the consumer space on a monthly basis, with a particular focus on the Upper Midwest region.

Consumer Team Leader

Chad Johnson
Managing Partner

Chad is a nationally known expert in K-12, and post secondary education. He is experienced in the consumer products industry, and has developed a long and successful track record of leading both sell-side and buy-side M&A transactions. more>>

Select Transactions

Cherry Tree Advises Lectric eBikes on an Investment by Bertram Capital

Cherry Tree Advises OurFamilyWizard on an Investment by Spectrum Equity

Cherry Tree Advises Dynamic Solutions Worldwide

Cherry Tree Advises Chamilia

Tombstones represent transactions conducted by Cherry Tree personnel and may include previous M&A advisory firms.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.