Consumer Products and Services

Exceptional M&A advisory services for consumer-facing
companies up to $200 million revenue

Selling or buying a company can be intimidating. At Cherry Tree, we tenaciously work from the perspective of our client with the end in mind. Based on their desired outcome, we create and run a vigorous time-sensitive process. Because of our hands-on operating and M&A experience in the Consumer Sector, we consistently get our clients where they want to go.


Subsector Expertise

  • Consumer Products
    The Consumer Products segment consists of products used in and around residential homes and living spaces. Key sub-sectors include craft and hobby, gift, hardware, health and beauty aids, home décor, housewares, lawn and garden, office, outdoor recreation, pet, sporting goods, and toy.
  • Food and Beverage
    The Food and Beverage segment consists of consumable food and beverage items available in grocery stores and online. Key sub-sectors include bakery, beverages, confectionery, dairy, ethnic, fresh produce, frozen, organic, shelf-stable, and snack.
  • Direct-to-Consumer
    The Direct-to-Consumer is comprised of companies that sell branded and own label products directly to consumers. Key sub-sectors include direct mail, direct response TV, entertainment centers, fitness, franchise, Internet retail, multi-unit retail, quick-service restaurant, and specialty.

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Consumer Sector

The Consumer Sector M&A report provides a summary of M&A transactions, public company valuation data plus a few thought-provoking articles.

Consumer Team Leader

Steve Ruelle
Managing Director

With nearly thirty years of hands-on experience in investment banking and consumer products, Steve understands how to deliver outstanding results. more>>

Select Transactions

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Cherry Tree Advises Dynamic Solutions Worldwide

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Cherry Tree Advises Chamilia

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Garelick Acquired by Brunswick

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Fiskars Acquired Duluth Trading Co.

Tombstones represent transactions conducted by Cherry Tree personnel and may include previous M&A advisory firms.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.