Consumer Products and Services

Exceptional M&A advisory services for consumer-facing
companies up to $200 million revenue

Selling or buying a company can be intimidating. At Cherry Tree, we tenaciously work from the perspective of our client with the end in mind. Based on their desired outcome, we create and run a vigorous time-sensitive process. Because of our hands-on operating and M&A experience in the Consumer Sector, we consistently get our clients where they want to go.


Subsector Expertise

  • Consumer Products
    The Consumer Products segment consists of products used in and around residential homes and living spaces. Key sub-sectors include craft and hobby, gift, hardware, health and beauty aids, home décor, housewares, lawn and garden, office, outdoor recreation, pet, sporting goods, and toy.
  • Food and Beverage
    The Food and Beverage segment consists of consumable food and beverage items available in grocery stores and online. Key sub-sectors include bakery, beverages, confectionery, dairy, ethnic, fresh produce, frozen, organic, shelf-stable, and snack.
  • Direct-to-Consumer
    The Direct-to-Consumer is comprised of companies that sell branded and own label products directly to consumers. Key sub-sectors include direct mail, direct response TV, entertainment centers, fitness, franchise, Internet retail, multi-unit retail, quick-service restaurant, and specialty.

Consumer Report Author

Justin Krabben
Vice President

Justin supports buy-side and sell-side M&A and strategic advisory engagements for Cherry Tree and has more than five years of M&A transaction experience. more>>

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Consumer Sector

The Consumer Sector M&A report provides a summary of notable M&A transactions and public company valuation data in the consumer space on a monthly basis, with a particular focus on the Upper Midwest region.

Consumer Team Leader

Chad Johnson
Managing Partner

Chad is a nationally known expert in K-12, and post secondary education. He is experienced in the consumer products industry, and has developed a long and successful track record of leading both sell-side and buy-side M&A transactions. more>>

Select Transactions

Tombstones represent transactions conducted by Cherry Tree personnel and may include previous M&A advisory firms.

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.