Education Capital Markets

M&A advisors to the companies and entrepreneurs who serve the cause of teaching and learning

Businesses serving the education market currently comprise more than 10% of the roughly $1.4 trillion that is spent on education in the U.S. annually, and this percentage is growing. Cherry Tree has worked closely with companies in the education markets since its founding in 1980. Our approach has stayed consistent: to bring together, support growth, and achieve optimal outcomes for the entrepreneurs, investors, and businesspeople whose mission it is to serve the cause of teaching and learning.

Education companies include a variety of products and services such as content developers, delivery platforms, services firms, publishers, assessment providers, and data reporting & analytics companies. Their solutions include adaptive software, administrative software, analytics, assessments, A/V equipment, content, curriculum, for-profit schools and colleges, learning management systems, library equipment, professional development, publishing, school furniture, school photography, special needs products, student information systems, skills training, test prep, and tutoring to name but a few.


Subsector Expertise

  • Pre –K thru 12
    We have a deep history working with Pre-K-12 firms, from pre-K literacy assessments to K-12 curriculum, assessment, and delivery platforms, at all stages of the value chain.
  • Postsecondary
    Cherry Tree has a long history in the for-profit education space, with leading firms such as Capella University which we incubated, funded, and served as buy-side advisor.
  • Corporate/Training
    Our firm has effectively served a variety of providers of instructional services and learning products used in corporate training.
  • Direct-to-Consumer
    Our experience includes working with companies who sell direct to learners and their parents, in areas such as tutoring, test prep, and language learning.

An hour spent with a trio of investment bankers from Cherry Tree & Associates talking about the education market turned out to be one of my best interviews based on a misunderstanding. >Full Article

Lee Schafer
Columnist | Star Tribune

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Education Capital Markets Monthly Newsletter

Cherry Tree created the Education Capital Markets Monthly Newsletter, which includes the Education For-Profit Index, to track and report on capital raising, M&A activity, and valuations in this dynamic market.


Shaping the Future of Post-Secondary Education

A Time of Transformation in Post-Secondary Education and the American Workforce.

The implications of the global response to the coronavirus (COVID-19) will touch our lives and society in ways both predictable and surprising. Two areas where the changes will be most profound are post-secondary education and the American workforce. Cherry Tree has published a research report on the impact of this crisis on higher education.

Author Mike Buttry is an expert in the higher education market segment, having served as the head of strategy for Capella Education Corporation up through its merger with Strayer to form SEI.
Education Team Leader

Chad Johnson
Managing Partner

Chad is a nationally known expert in K-12 and post secondary education and has developed a long and successful track record of leading both sell-side and buy-side M&A transactions. more>>

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Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.