Technology

While technology enablement is widespread through all areas of the economy, Cherry Tree primarily focuses on the B2B software and services segments of the Technology sector. B2B technology providers typically have limited short-term sensitivity to changing economic conditions due to their business critical solutions and high switching costs. Also, these providers often have recurring revenue components that results in less volatility of business results and favorable cash flow dynamics.

Subsector Expertise

• IT Services
  The IT Services subsector includes businesses that are engaged in the design, integration, development, implementation, operation, and support of commercial off-the-shelf (COTS) and customized solutions for business. These types of companies include firms engaged in IT Consulting, Outsourcing, Systems Integration, Staffing, and Security.
• Technology Enabled Business Services
  The Technology Enabled Business Services subsector includes businesses that provide outsourced capabilities for customers’ business functions, and move beyond basic Business Process Outsourcing by using technology to automate and deliver solutions.
• Software/Saas
  The Software and SaaS subsector includes providers that leverage their expertise in vertical markets or business processes to create configurable proprietary applications to guide workflows and automate the manual processing of information.
• Information Services
  The Information Services subsector includes businesses that create information themselves or aggregate it from other sources and process it for vertical markets or functional needs, and deliver that information via technology-enabled channels.
• Infrastructure Services
  The Infrastructure subsector includes businesses that offer capacity and access to physical technology hardware and networks as an outsourced service of critical functions, leveraging economies of scale and network effects to operate.
• Information Security
  The Information Security subsector includes businesses that are involved in protecting information and information systems from unauthorized access, use, disclosure, disruption, modification, or destruction in order to provide integrity, confidentiality, and availability.

TECHNOLOGY TEAM

Mik Gusenius
Managing Director
mgusenius@cherrytree.com
952.253.6005

Mik has more than 14 years of experience advising companies across a range of industries, he has been involved in more than 30 completed M&A transactions totaling nearly $1 billion of transaction value. >more

Elmer Baldwin
Senior Executive Director
ebaldwin@cherrytree.com
952.253.6001

Elmer has a 30-year track record in information technologies, professional services, SaaS and digital media, including 20 years as President/CEO of five information technology companies. Mr. Baldwin is a skilled executive, operator and advisor with early, turnaround and growth stage companies. >more

Scott Brown
Senior Executive Director
sbrown@cherrytree.com
952.253.6017

With a focus on Healthcare and Technology M&A, Scott brings a unique skill set as a Founder, Inventor, Executive, and Board Member. His experience spans over 25 years at Public and Private companies. >more

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