Cherry Tree advises Deluxe on the acquisition of VerticalResponse

Deluxe Corporation has acquired online marketing company VerticalResponse Inc. for $27 million. VerticalResponse, based in San Francisco, provides self-service marketing tools for small businesses such as direct mail; email; online events and surveys; and social media. The company, with 110 employees, will continue to do business under the VerticalResponse name, Deluxe said in a statement. “The acquisition accelerates our Web-based growth efforts with small businesses, adding valuable online promotional and Internet marketing services capabilities,” Deluxe CEO Lee Schram said in a statement.

About Deluxe

Deluxe a leader in trusted tech-enabled solutions. Nearly 4.4 million small business customers access Deluxe’s wide range of products and services, including customized checks and forms, as well as incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization and payroll services. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in checks, data analytics and customer acquisition and treasury management solutions, including fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers.  For more information, visit

Cherry Tree & Associates provides investment banking services through our FINRA-licensed broker dealer.